05/10/17 For Iron I Gave Gold at The Merchant House, Amsterdam

Two events about the re-interpretation of values will take place in Amsterdam. How and if art projects can influence and change our system of values. The first event is about economic values in art and will take place on 5 October at The Merchant House in Amsterdam. Established by Marsha Plotnitsky in 2012 as a modern take on the Amsterdam tradition of a merchant, TMH is a self-supporting exhibition space.

Olav Velthuis, sociologist, economist and art historian and specialist in the art market, will give a talk and discuss with the public the issues of economic values and contemporary art – with a closer look on excentric examples of how artists critically approach, irrupt and shake our ideas about values in their work.

More information will follow soon.

Olav Velthuis is Professor at the Department of Sociology of the University of Amsterdam, specialized in economic sociology, sociology of the arts and cultural sociology. His research has focused on various aspects of art markets, including the valuation and pricing of contemporary art and the rise of art markets in the BRIC-countries (Brazil, Russia, India and China). Before moving to the University of Amsterdam, he worked as a Staff Reporter Globalization for the Dutch daily de Volkskrant, as an Assistant Professor at the University of Konstanz and as a Post-Doc at Columbia University.

Velthuis is the author of  Talking Prices. Symbolic Meanings of Prices on the Market for Contemporary Art (Princeton University Press, 2005), which received the Viviana Zelizer Distinguished Book Award of the American Sociological Association for the best book in economic sociology (2006) and of Imaginary Economics (NAi Publishers, 2005), which investigates how artists make sense of economic life. Together with Maria Lind of Tensta Konsthall (Stockholm), he edited the book Contemporary Art and Its Commercial Markets A Report on Current Conditions and Future Scenarios (Sternberg Press, 2012) and with Stefano Baia Curioni the bookCosmopolitan Canvases. The Globalization of Markets for Contemporary Art (Oxford University Press, 2015). His journalistic writings have appeared in among others Artforum, the Art Newspaper and the Financial Times. Velthuis is president of The International Art Market Studies Association.

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